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Concept Listener

This comprehensive service describes and measures...

  • Concepts of all types
    • Main content
    • Positivity and negativity
    • Probability (such as to purchase)
    • Time orientation (such as when to purchase)

  • The main concept clusters
  • A summary of these concepts
  • Concept trends over time and emerging concepts

Application areas include ...

  • Social media text
    • Free text responses from surveys
    • Call centre records

The outputs are ...

  • 10-15 page report, produced on a regular basis, including
  • The main concept clusters
  • Tables, charts and commentary
  • Trending and modelling
  • Recommendations (the "What next?")

Benefits

Clients are able to track the organisation's text flow and determine what are the main messages and themes in that flow. It is thus possible, for example, to pick up emerging danger signals concerned with problems such as malpractice or non-compliance. Clients can also track brand image in a variety of text flows and make correlations between the messages in these flows.

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