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Concept Value Creator

This strategic and tactical service describes and measures...

  • Concepts of all types
    • Concepts identified according to interest and findings
    • Main content
    • Positivity and negativity
    • Time orientation
    • Role

  • The main concept clusters
  • A summary of these concepts
  • Concept trends over time (historical, real and simulated) and emerging concepts

Application areas include ...

  • Social media text
  • Free text responses from surveys
  • Call centre records

The outputs are ...

  • Parameters set up
    • Target and identified concepts

  • Report flow
    • Tables, charts
    • Correlation with client's KPIs
    • rCorrelation with external data
    • Interpretation
    • Substantial report, generated according to need

  • Intelligence of value to the organisation and clients
  • Recommendations for action
  • Set-up of investment platform

Benefits

Clients can leverage the information held both internally and externally when making investment decisions..

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