Concept Value Creator
This strategic and tactical service describes and measures...
- Concepts of all types
- Concepts identified according to interest and findings
- Main content
- Positivity and negativity
- Time orientation
- The main concept clusters
- A summary of these concepts
- Concept trends over time (historical, real
and simulated) and emerging concepts
Application areas include ...
- Social media text
- Free text responses from surveys
- Call centre records
The outputs are ...
- Parameters set up
- Target and identified concepts
- Report flow
- Tables, charts
- Correlation with client's KPIs
- rCorrelation with external data
- Substantial report, generated according to need
- Intelligence of value to the organisation and clients
- Recommendations for action
- Set-up of investment platform
Clients can leverage the information held both internally
and externally when making investment decisions..